I was recently approached to review Vavo’s new single No Friend Zone by AMW Entertainment. AMW have worked with artists like Justin Timberlake and Missy Elliot, so when asked, I was shocked; they’re a big company who work with big artists.
I am not being paid to write this review. All of these thoughts are my own and I’m being entirely honest on my opinions.
Vavo themselves fit the bill; the EDM duo have charted on Billboard already in their career; their earlier single ‘Sleeping Alone‘ has charted at number 18 on the Billboard Dance chart as well as beomcing their most recognised song as a BPM Breaker on Sirius XM’s BRMP, receiving radio airplay worldwide, and similar success is predicted for their most recent single.
Vavo consist of London born Alden Martin and Vancouver native Jesse Fischer; a pair that had collaborated online before meeting face to face in 2015, since creating a dynamic relationship, drawing in loyal fans. Due to this paired with their music with many elements, VAVO continue to gain popularity among fans which have rewarded them features in numerous publications including Billboard, We Rave You, This Song Slaps, I Want EDM and Music Existence along with many other blogs and websites. This is without a doubt helped by starting 2018 off right with their release of ‘How Low’ with John Christian on Tiesto’s Musical Freedom Records. On top of that, their remix of Post Malone’s Rockstar went viral, creating a name for them there too- 2018 really is their year.
Moving along to most recent single ‘No Friend Zone‘. Released on the 29th of June, it is already getting airplay and multiple channels are putting it out on Youtube giving it publicity, and with the backing on their connections and the PR of AMW, they’re going to go far without a doubt.
Honestly, on first listen, I didn’t think it was my kinda thing- I said I would be brutally honest, and I stick by that. I’m not a huge EDM fan, so I had no idea where to go with this review BUT, I’m glad I stuck with it (it’s been in my head for days now).
We all know I like a variety of music, but when it comes to EDM, that’s more my boyfriends speciality, and he gave it a few listens with me to help me organise my thoughts. I gave it another listen and focused on different elements on the song each time, and it actually grew on me; if it can grow on a dad rock fan, it can grow on anyone.
I liked the lyrics from the get go, from the first lesson; the song is more upbeat so when there’s more bittersweet, sad lyrics, I like the difference because it takes a few listens to get that point and actually listen to the lyrics. The repeated line of ‘No friend zone’ (hence the title) almost sounds like they’re pleading to not be left in the friend zone or put in the friend zone. Almost like trying to connect with a lover or trying to create a connection with somebody, highlighted from the line ‘I need you for my own‘, and ‘This is no game for me to lose‘ showing an almost craving or desperation. We all know I’m a lyricist myself, so I hone in on the lyrics and I am more critical about them compared to anything else.
I like the beat behind it: the single parts of synth sounding piano fit incredibly well during the verses (following the common trend and theme of this year where there are single chord patterns in verses), before the more upbeat beat comes in during the prechorus, leading into the drop. My one critique is I think more could have been done with the drop and they could have gotten away with it being heavier; since my boyfriend, I’ve been lectured on the importance of the drop, and he said himself that the rest of the song he was impressed with until that came in. While it’s decent and it melds and works well with the song, I do think more could have been done- but with the more pop/EDM sound that they have been evolving into, it works perfectly with the genre. It’s just the one thing I could think of to properly critique.
Overall? They did a good job and they’re clearly a talented duo that are gonna go far and it’s been stuck in my head for days now. With the backing they have and their ability, I think they’re gonna become more known- Britain should be next to take them on, if my predictions are right.
I wish I could go in more depth in a review, but with this not being a genre I listen to religiously or a lot, I find it difficult to review or critique. What I do know is they’ve done incredibly well and I can’t wait to see their journey and watch them grow.
Stay safe and stay happy, Angels ❤️